Friday, September 7, 2018

How A CRM Platform Can Benefit Your Growing Real Estate Agency

By Gregory Hughes


Feeling like back-end office operations are starting to get the better of you? You're not alone. As any seasoned realtor would attest, it takes a great many relationships to grow a Heritage Harbour Annapolis MD real estate agency. This means you can never have more contact details than you could make use of, at least in theory. In practice, however, staying on top of this information can take up so much time that you end up abandoning your core responsibilities.

So, are poor time management skills to blame? Absolutely not -- in fact, your situation has become a commonplace of the times. As the importance of data continues to grow, so does the risk of being overwhelmed by its magnitude. It's this pairing of aspects that is behind the advent of CRM (customer relationship management) platforms. These help in streamlining the data tasks involved in crafting the front-end customer experience, such as:

Managing Contact Information: How many lead sources does it take to sustain your campaign? No need to answer, but it's likely that you rely on several databases to store the incoming data. With CRM software, you can merge them into one repository, thereby eliminating the need to hunt down contacts across them. It will also ensure everyone stays on the same page.

Automate Processes: A decent application will automate a bunch of tedious tasks (read productivity killers), including data entry and the creation of reports. A full-service platform will take it a notch higher by following up on leads after they are generated. This will not only save you a load of time, but also introduce an element of consistency into your workflow.

Analysis: You'll definitely agree that data is much easier to analyze when it's all housed within a centrally-accessible repository. But that's not all a CRM does -- it can also let you pull out stats from a specific area and generate charts/graphs from the same. This would in turn allow you to draw the insights you need to make informed decisions.

Security: Your clients trust you enough to hand you over their information, so don't give them a reason to think that it isn't secure. In other words, it's worth taking advantage of the security features that form part of a standard CRM platform. Because they're designed for the same ecosystem, their combination often proves more effective than standalone applications.

Support: A huge part of turning a prospect into a client is paying attention to their needs. Of course, this does require a good ear for detail when communicating with them. Even if you already have one, a CRM can help you better hone in on actionable insights. This will in turn go a long way towards improving your personalization strategy.

Here's the deal -- no matter the current size of your firm, there's definitely potential for growth. It thus makes sense that most platforms are designed to be scalable (i. E. To allow for endless upgrades). With one at your disposal, you'll never have to waste time on complex manual upgrades.




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