The first thing a Charity Auction Organizer should do to succeed is to have goals and a plan. The goal is a specific amount of money to be raised in the event for the listed items. Having this in mind, the auction planner should make a clear plan on reaching the goal that has been set. Device ways to maximize the attendance and sale.
Start by studying the audience so as to know what to give them as bid items. Select items that have a broad appeal in order to attract the bids from a wider part of the audience at all times. From the history of the previous years, go for items that have been selling well and bring more of it leaving aside those that do not attract more bids. Ask the donor to buy sponsorship like ad space instead of donating items; this will give them more exposure.
Go out of your way to attract bidders to the event. A charity organizer may have very good items for bidding but have very few attending to bid. Work on a thorough marketing and awareness campaign early enough before the event day comes. This however should be within budget since the auction is about raising more money and not spending most of it on advertising. Use all available media to have more people excited about the event.
Make the items on the list clearly described. Include pictures and illustrations so as to give those interested adequate information and to make them gain interest in bidding. This also applies to the online catalog for your website. Sell the donated items together with the donor for maximum bids and the best bid prices. Consider packaging the items attractively to make them presentable and raise their value somehow.
Have your timings right, for example, an online public-sale should last at most one week. Though the promotion can be done even from a month before the actual bidding starts as you wet their appetite. Consider staggering the opening and closing of bids on different items to create the excitement. Keep the window short and create in their minds that urgency, this will make them be very involved in the auction.
Label every item clearly and easy to understand. A complex process will only tire the bidders to your disadvantage. Do this to the online catalog too, descriptions and history of every item should be simple and easy in categories. Use Smartphone apps to make your public sale enjoyable for those doing mobile bidding.
Use technology to cut costs in organizing the event. Instead of printing out letters consider emailing the invites. Save on costs as you avoid paperwork all through the process. Mobile bidding has made the process so simple that you will not even have the headaches of managing the event and tens of bids. Avoid papers, files and so on by going digital.
Hiring a professional to handle the public sale is a smart way for a Charity Auction Organizer to make his work less stressing. With their experience, the professional will make the sale very lively and keep the audience attentive all the time. Give them a reason to stay a minute longer at the auction and achieve your goals.
Start by studying the audience so as to know what to give them as bid items. Select items that have a broad appeal in order to attract the bids from a wider part of the audience at all times. From the history of the previous years, go for items that have been selling well and bring more of it leaving aside those that do not attract more bids. Ask the donor to buy sponsorship like ad space instead of donating items; this will give them more exposure.
Go out of your way to attract bidders to the event. A charity organizer may have very good items for bidding but have very few attending to bid. Work on a thorough marketing and awareness campaign early enough before the event day comes. This however should be within budget since the auction is about raising more money and not spending most of it on advertising. Use all available media to have more people excited about the event.
Make the items on the list clearly described. Include pictures and illustrations so as to give those interested adequate information and to make them gain interest in bidding. This also applies to the online catalog for your website. Sell the donated items together with the donor for maximum bids and the best bid prices. Consider packaging the items attractively to make them presentable and raise their value somehow.
Have your timings right, for example, an online public-sale should last at most one week. Though the promotion can be done even from a month before the actual bidding starts as you wet their appetite. Consider staggering the opening and closing of bids on different items to create the excitement. Keep the window short and create in their minds that urgency, this will make them be very involved in the auction.
Label every item clearly and easy to understand. A complex process will only tire the bidders to your disadvantage. Do this to the online catalog too, descriptions and history of every item should be simple and easy in categories. Use Smartphone apps to make your public sale enjoyable for those doing mobile bidding.
Use technology to cut costs in organizing the event. Instead of printing out letters consider emailing the invites. Save on costs as you avoid paperwork all through the process. Mobile bidding has made the process so simple that you will not even have the headaches of managing the event and tens of bids. Avoid papers, files and so on by going digital.
Hiring a professional to handle the public sale is a smart way for a Charity Auction Organizer to make his work less stressing. With their experience, the professional will make the sale very lively and keep the audience attentive all the time. Give them a reason to stay a minute longer at the auction and achieve your goals.
No comments:
Post a Comment