Friday, December 25, 2015

The Impact Of M&A To Firms

By Ronald Ward


There are many companies which have been established to produce goods and services that are in high demand. The market has been very competitive because most products have close substitutes and have different features which buyers look at. This is why some firms have opted to join hands to produce similar products. The M&A have been effective in promoting competition and increase in the quality of goods produced.

It has been found that mergers and acquisition often lead to increased value generation. When the parent companies are merged together, the number of shareholders increase which increase the available capital by a great margin. The firms are therefore provided with enough capital to venture into new business that will bring about more returns and growth.

Joint companies are able to enjoy a bigger market share in a market that is highly competitive. When firms join to produce a given products, a firm whose products were initial registering low sales are branded with that of a known firm. This strategy has been found to improve the sales by a large percentage. Customers will continue purchasing the known brand thus the whole firm will have more returns in the long run.

The economies of scales involved in producing many similar products is very low. This translates to low cost of production per unit of each output that is generated. The firm is therefore able to produce very many products at a reduced amount. The reduction in expenditure and increase in revenues promotes more profits to the merger.

Mergers and acquisitions benefit the firms where they are able to enjoy tax gains on their sales. Joint companies are able to generate more revenue as compared to the individual entities hence a onetime tax is applicable on the proceeds realized. The number of shareholder is also maintained at a ratio which ensures that all the members get better payoffs even after the tax is deducted.

Merging is very effective in sharing of skills and technology which is very efficient. Companies have different technologies which are employed in the production process. Managers can therefore agree on one method which is effective in cutting down the expenses involved and maximize the revenues. No costs are incurred in this process since all decisions are agreed before implementing.

Mergers and acquisitions are effective in controlling the market prices. In markets where the firms are the price takers, the management can set the prices at which their products will be offered at. The price is set at a level where the customers will not be exploited and no super-normal profits will be earned. This helps to keep the market prices stable.

Over the years, merging has been known to benefit the company itself. Employees also stand a chance of gaining from this kind of decision. This is where some are moved to higher ranks of management to the new business entity. In some cases, the employees get a reward through better pay which improves their welfare.




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